HUOHOU CAFE (夥候咖啡) 是一個全新的咖啡品牌,主要在線上販售及提供新鮮的咖啡豆。
業主本身是一位竹科程式師,再逐漸了解品嚐咖啡、烘豆是他的興趣,於是在今年初成立HUOHOU CAFE,開啟了斜槓的熱血職涯! 由於品牌很新,起初思考如何呈現LOGO、整體排列方式,並能夠在眾多咖啡品牌中吸引族群注意,於是我取自HUOHOU 夥候的諧音 -- 「猴」,想到猴子總是呼朋引伴去覓食或是嬉戲,在視覺上目是呈現chill , 放鬆,好像在告訴大家「來品嚐咖啡吧,不喝等著後悔吧~」

HUOHOU CAFE is a brand new coffee brand that sells and service fresh coffee beans online. 
The owner is a programmer, and his understand tasting coffee and roasting coffee beans is his interests, so his established HUOHOU CAFE in this year.  Due to this brand is really new, I thinking how to build this visual identity、layout and also attract  people's attention, so I use the Chinese harmonic sound of HUOHOU - Monkey (ㄏㄡˊ),thinking monkey always call friends forage or play, visually looks at chill, relax, ad if tell everyone ' come to taste fresh coffee '.
 

Client | HUOHOU CAFE (夥候咖啡) 
Services | Logo & Visual Identity   
Design | Hsin Yin Chen 
Year | 2022 
Thank you :)
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